Mammoth 1909 plan for the Estates of Long Beach, masterminded by real estate magnate William H. Reynolds

Cha[rle]s W[ellford] Leavitt, Jr. Civil Engineer 220 Broadway N.Y. City / C. S. Hammond & Co., N.Y., ESTATES OF LONG BEACH WILLIAM H. REYNOLDS PRES. LONG ISLAND N.Y. OFFICE 225 5TH AVE –NEW YORK CITY. GENERAL LOT PLAN. New York: Estates of Long Beach Co., October 1909. [with:] The QUEEN of the ATLANTIC LONG BEACH. [New York:] Estates of Long Beach Company, 1908.
Lithographic plan printed in four colors, 58 ¾”h x 16”w at neat line plus margins. Pamphlet 24pp, numerous colored and uncolored illustrations, printed wraps. Plan with some wear along folds, minor marginal staining, and purple ink stamps of sales agent W. J. Boller in margins. Pamphlet with very minor soiling to wraps, else excellent.

A most attractive and very rare 1909 promotional plan revealing real estate magnate William H. Reynolds’ typically grandiose vision for the future city of Long Beach, New York.

Born poor in 1868, at 18 Reynolds went into business as a builder and real estate broker, “having accumulated capital of $200 by obtaining a 2 per cent discount on bills he collected for his father’s creditors. His father, he explained, had been a little slow in paying bills because of a press of business, and the son figured out a way for both to benefit.” Focusing for some years on Brooklyn, he among other things built and operated theatres for staging “musical extravaganzas”.

Around 1906, already wealthy, he discovered Long Beach, a barrier island along the south shore of western Long Island, easily accessible from New York City via the Long Island Railroad (LIRR). The island was hardly undiscovered… the mammoth Long Beach Hotel, purportedly the largest in the world, had been built there in 1880. But Reynolds had even bigger plans: He purchased some 3400 acres of the island, it is said for a mere $100,000, and began plowing money in to a 2 ½-mile boardwalk, casino, hotel and other amenities, while dredging a 1000 foot-wide channel (the “Reynolds Channel”) north of the island to permit access by large steamboats and sea planes.

Offered here is a promotional plan issued by Reynolds’ Estates of Long Beach Company, dated March 1909. While the thousands of parcels offered for sale were real enough, many of the features shown on the plan were aspirational… Long Beach was at the time still largely sand and scrub. The 1000-foot channel, the long, tree-lined boulevards, miles-long boardwalk, trolley lines, and New Long Beach Hotel (to replace one built in1880, well before Reynolds’ time) lay largely in the future. The most prominent feature on the plan, the vast “Proposed Sandringham Park” suburban development, with its large lots and winding, tree-lined streets, never came to fruition.

The plan updates one issued by the Estates of Long Beach Company just two years earlier in 1907, also offered by this firm. Whereas the 1907 plan extended only to Maple Street, this updated version has been expanded eastward to encompass almost all of Long Beach Island, and the proposed Sandringham Park almost triples the size of what was originally envisioned. Indicative of Reynolds’ success as a salesman, many of the lots west of Maple are now colored red to indicate they have been sold, including almost all the most expensive real estate along the boardwalk.

The plan is credited to Charles Wellford Leavitt (1871-1928), whom Wikipedia describes as a “landscape architect, urban planner and civil engineer who designed everything from elaborate gardens on Long Island, New York and New Jersey estates to federal parks in Cuba, hotels in Puerto Rico, plans of towns in Florida, New York and elsewhere…. one of the preeminent landscape architects of his era…. a forceful practitioner of the City Beautiful architectural movement of the day.”

The plan is accompanied by Long Beach The Queen of the Atlantic, a small promotional pamphlet issued by the Company in 1908. It touts the island’s beauty, the salubrity of its climate, the amenities planned for the city, and its accessibility to New York. Numerous illustrations convey the vibe of the island lifestyle, and the centerfold is a bird’s-eye view of “The Future Long Beach”.

Reynolds’ endeavor was not without setbacks, and indeed his Estates of Long Beach Company “failed for $5,000,000” in 1921, but a year later Long Beach became a city, and he was elected its first Mayor. In the 1920s Reynolds presided over the digging of canals (“the canals of Lido”) and the development of the luxurious Lido Golf and Country Club, all of which must have appealed to his upper-middle and upper class target market. By the end of the 1920s the city’s census population had soared from 282 in 1920 to nearly 6000.

Reynolds died of heart disease in 1931, and his obituary ran a full column in the October 14, 1931 New York Times. The full title conveys some sense of the range of his activities and influence: “W. H. REYNOLDS, BUILDER, DEAD AT 63[.] Was Founder of Long Beach, L. I., Which He Afterward Served as Mayor. A STATE SENATOR AT 24[.] Opened Office as Realty Broker at 18—Had Managed Theatres, Race Track and Coney Island Show.”

A rare and visually arresting vision of a planned city, designed to attract the ever-increasing wealth of New York City’s well off.

OCLC 879770477 and 1102096878, giving examples only at the American Antiquarian Society and Queens Borough Public Library. Background from “W. H. Reynolds, Builder, Dead At 63,” in the New York Times for October 14, 1931.