Unrecorded broadside advertisement for political campaign regalia

Mack Sc[ulpsit] / S. Mack, Printer, 18 South Sixth Street, Philadelphia, W. HOWARD BROOKS & STEVENSON, MANUFACTURERS OF CAMPAIGN CAPS AND CAPES, No. 57 NORTH THIRD STREET, PHILADELPHIA, PA. Philadelphia, [prob. 1872.]
Letterpress broadside with 12 wood-engraved illustrations, each in a different color, 18 5/8”h x 11 ¾”w at sheet edge.
$1,950

A striking and unrecorded illustrated broadside for “campaign caps and capes” manufactured by the Philadelphia firm of W. Howard Brooks & Stevenson. Printed in no fewer than 12 colors during the Campaign of 1872.

The broadside consists of four lines of headline type surmounting twelve wood-engraved illustrations of a model wearing campaign regalia, consisting of three designs each repeated four times. Each illustration is printed in a different color, yielding a most striking and unusual effect. A note at the bottom indicates that the “cuts represent the styles and colors of caps and capes for the Campaign of 1872.”

The firm of W. Howard Brooks & Stevenson was formed in Philadelphia on January 1, 1872 by Matthew Brooks, W. Howard Brooks, and A. May Stevenson. They must have had some success manufacturing a variety of hats with a subspecialty in campaign regalia, as a quick search of Newspapers.com reveals advertisements for their wares placed as far afield as Alabama, Illinois and Mississippi. The firm failed in 1881, and litigation ensued.

References
Not in OCLC or the on-line catalogs of the American Antiquarian Society, Huntington Library or Library Company of Philadelphia.

Condition

Minor soiling, minor mends to wear along old folds, but very good.