“Purifies the Blood, Aids Digestion”

Litho. Dep't, International S[tock] Food Co. , 3 FEEDS FOR ONE CENT. / INTERNATIONAL STOCK FOOD. [Minneapolis, Minn., ca. 1907.]
Broadsheet. Color lithography with halftone overprinting [?], 13 5/8"h x 9 7/8"w at sheet edge.
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A marvelous broadsheet advertisement touting the virtues of International Stock Food.

The recto features a well-rounded hog standing upright and dressed in the best plutocratic fashion with topcoat and top hat. In his right hoof he holds a large pail of International Stock Food`s 3-in-1 feed, and in his left he holds a placard bearing an enthusiastic testimonial from a satisfied farmer. On the verso are before-and-after images of “two sickly runts weighing 30 lbs. each, April 5, 1906” and “the same runts weighing 200 lbs. each, July 26, 1906” following a steady regimen of International Stock Food.

The International Stock Food Company was established by Marion Willis Savage in 1886 and remains in business to this day. The firm produced and marketed animal feed and veterinary medicines at its headquarters in Minneapolis, but also had plants in Memphis and in several European countries. Among collectors it is also known for having produced dozens of charming and colorful envelopes, letterheads and posters featuring farm animals thriving on its products. Savage’s greatest fame, however, came through his ownership of the fabulously successful pacer Dan Patch, who in 1906 was the first to run the mile in 1:55.

Condition

Minor soiling, else excellent