Anti-Prohibition map of the Isle of Pleasure

Henry J[efferson] (Heinie) Lawrence, Map Showing ISLE OF PLEASURE Scale TWO FINGERS TO THE DRINK [:] LIQUID MEASURE—8 DRINKS MAKE 1 PINT—2 PINTS MAKE ONE HAPPY. Houston, 1931.
Halftone printed in colors, 19 7/8”h x 17”w at neat line plus margin, mounted on canvas, poster-style. Expertly-mended edge tear at top, else excellent.
Sold

An immensely witty imaginary map lampooning Prohibition, just a couple of years before its repeal in 1933. The map’s central feature is the skull-shaped Isle of Pleasure and its primary political unit, the “State of Inebriation.” The island and its surrounding waters are “replete with anti-prohibition satire, jokes, puns, alcoholic references & liquor names and innumerable double-entendres & word plays.” (Barron)

To give but a few examples: The coast of the Isle of Pleasure is indented by “Port Wine,” “Cocktail inlet,” and “Bay Rum,” while to the east lie “Beer Flats,” “Sand Bar” and “Whis-Keys.” After arriving by rail at the “Liquor Depot,” visitors are greeted by a sign reading “Absinthe makes the heart grow fonder.” After taking in the view from the “Lit House” out to “Intoxication Point,” visitors looking to relax can take a dip in “Lake Champagne,” catch a game at the “High-Ball Grounds,” or meet friends at the “Canadian Club.” Out in the “Prohibition Sea” a ship named the “18th Amendment” sinks “into oblivion,” while “Volstead” (i.e., Minnesota Congressman Andrew Volstead, who championed the National Prohibition Act of 1919, which put the Amendment into effect.

After studying at the University of Virginia, mapmaker Henry Jefferson Lawrence (1900-1986) worked as an architect in Houston, presumably finding enough spare time to enjoy the high life. A building at the map’s far lower right, labeled “A Long Tall One,” closely resembles one built by his firm in the 1920s. Though in no way a direct copy, the map bears a striking resemblance to Pleasure Island or the Bootleggers Paradise, a satirical anti-Prohibition map published in New York in 1925 by mapmaker Ernest Clegg and artist Arthur Crisp.

References
OCLC 1090067565 (New York Public Library only), as of July 2019. Persuasive Maps: PJ Mode Collection, #2192. Terrific background provided by Rod Barron, “U.S. Comic Maps and the Prohibition Era, 1920-1933-Part 1” at barronmaps.com.

CAT339