A nearly-complete 1898 run of one of America’s “leading temperance journals” (Mott), including maps highlighting consumption in and around leading universities.
Funk & Wagnalls published a weekly Temperance journal from 1884 to 1906, though under various titles and in a range of formats: For 1898 the first 50 issues were the eight-page broadsheet New York Voice, with the last two issues retitled The New Voice and formatted as a 16-page news magazine.
The Voice reported, in a sensational fashion, the state of alcohol consumption in America, highlighting its prevalence; the dependence of government on revenue from the sale of alcohol; and the terrible economic, health and moral toll it exacted on the American people. It also reported on the progress of the Temperance movement around the country, including the growing support for national Prohibition, and conducted its own investigative campaigns and printed exposes. Issues were rather heavily illustrated with wood-engraved portraits of events and public figures, both reformers and villains; biting cartoons, including some by Thomas Nast; and some most interesting persuasive maps.
The Voice attacked numerous universities, among them most members of the Ivy League, for ignoring or even condoning consumption by their students. A favorite tactic was exposing the venues of dens of vice or parties, and then printing the names of the attendees, while another was printing thematic maps of campuses highlighting the “rum shops” surrounding them. Included in this run for 1898 are several such persuasive maps, including Columbia, the University of Michigan at Ann Arbor, and Yale. The Yale campaign was particularly sustained, beginning with articles (one titled “Yale’s Football Orgies”) in the February 3 issue, illustrated by a map showing 66 rum shops in Yale’s immediate neighborhood. Following an on-site investigation by the New York Society for the Suppression of Vice, the February 17 issue features a revised map, now showing 75 shops.
The Voice has become rare: I find no sales records, and The Library of Congress Chronicling America project locates runs for 1898 only at Brown University, Kansas Historical Society, New York Public, Oberlin College, and Wisconsin Historical Society, with individual issues scattered elsewhere. The American Antiquarian Society holds no issues.
Mott, History of American Magazines 1865-1885, p. 310. OCLC 9689923 (The New York Voice) and 24340390 (The New Voice). Not in Persuasive Maps: The PJ Mode Collection.