Unrecorded thematic map of New England newspapers

Wm. T. Oliver, Draughtsman, Lynn, Mass. / Photo-Lith. & Printed, Forbes Co. Boston, C. H. GUILD & CO.’s NEWSPAPER MAP OF NEW ENGLAND PREPARED EXPRESSLY TO ACCOMPANY “ADVERTISING IN NEW ENGLAND,” A Complete Handbook for 1896-7. Boston: C. H. Guild & Co., 1896.
Separately-issued lithograph printed in colors on very thin stock, 44 1/4”h x 33”w at neat line plus margins. Old folds, some minor mends and some newer edge wear, lined on verso. Withal, about excellent for such a large, fragile item.

A large, attractive and unrecorded thematic map of New England, designed as a ready reference for firms buying advertising in the region’s many newspapers.

The map provides an enormous amount of information: color-coding to indicate population density (yellow for “densest,” green for “sparsely populated”); tiny pictorial symbols indicating predominant forms of economic activity (including for example, farming, dairy, quarrying, oysters and ice!); and, most unusually, numbers indicating the number of newspapers in each town or city (with both Boston and Middletown, CT boasting 3!)

Per the title, the map was issued as a companion to C. H. Guild & Co.’s Advertising in New England, a handbook of which I find but one institutional holding (OCLC #181325399, AAS only).  The two seem to have been issued separately, as the map offered here bears no signs of having been bound in a text, and the AAS copy of the Handbook does not have a map.

“A newspaper map of New England accompanies the New England advertising handbook, issued for the current year by C. H. Guild & Co of this city. The list of daily, weekly and monthly publications in this territory is complete and reliable. Circulations and advertising rates have been collected with extreme care. The Boston Globe is written down as having a circulation far in excess of thilt of any other newspaper published In this city, or in any other city in the six New England states. The Globe is credited with a lead of many, many thousands. This is but another proof from an expert source of the popularity of the people’s paper. The book contains descriptions of 1297 newspapers, of which 167 are printed in Maine, 110 in New Hampshire, 81 in Vermont, 662 in Massachusetts, 73 in Rhode Island and 201 in Connecticut. There is a mass of valuable information concerning the population of towns, their banking and railroad facilities and their principal industries. Everything is included which may be of use to the advertiser or the advertising agent. The volume is neatly bound in blue cloth, which is lettered in gold.” (Boston Globe, vol. XLIX no. 174 (June 22, 1896), p. 5)

I find no other examples of the map having appeared on the antiquarian market and no record of any institutional holdings.  Not in OCLC, Phillips, Rumsey, Antique Map Price Record or Rare Book Hub, and not in the on-line catalogs of the Boston Athenaeum, Boston Public Library or Harvard.