An imaginary map of Planet Internet, from MacUser magazine

James Bradbury, Jason Snell & Jodi Naas, editors / Geoff Duncan, Net surfer[!] / Lisa Orsini, design & illustrations, planet internet. [New York: Ziff-Davis Publishing], 1996.
Two-sided poster printed in color halftone, 24 1/8”h x 34”w at neat line plus margins. Folds as issued, some headings highlighted in marker, tack holes in margins. Very good.

A 1996 imaginary map of the Internet, provided as a bonus for purchasers of MacUser magazine and with a decided emphasis on the Apple ecosystem.

The map features four major continents, “Human Endeavors,” “Institutions,” “Commerce,” and “Apple”, all surrounded by the “Sea of Resources.” Each continent contains a number of subcategories, which I suppose might be thought of as countries, and within each subcategory a number of sites are described briefly and their URLs provided. In keeping with MacUser’s irreverent tone, an archipelago at lower left is named the “Islands of Misfit Pages” and includes such treats as the Klingon Language Institute, Virtual Kissing Booth, and Mirsky’s Worst of the Web (I checked, and alas those three sites are no longer active.) The whole is adorned by a faux compass rose bearing the MacUser logo, and the left margin features the logos of 13 advertisers, most of which have long since been acquired, merged or folded.

First published in 1985, MacUser was a general-interest magazine for Macintosh users, featuring both technical columns and product reviews, often with a more humorous editorial voice than other computer-related publications of the time. This map of “Planet Internet” was clearly inspired by similar items published from 1994-96 to help promote sales of PC Computing, which like MacUser was published by Ziff-Davis in New York City. A few of those PC Computing posters may be viewed here, here and here.

In all, a rare and unusual image of the internet in its early days of development.

Not in OCLC (June 2022).