The broadside is dated June 1977 and framed as “a message from an Israeli family to the President of the U.S.A,” i.e., the recently-elected Jimmy Carter, who at the time was working to jumpstart the Middle East peace process. It deploys a range of arguments to make a case against any territorial concessions to the Palestinians or Arab States. Among these are the diminutive size and population of Israel relative to its adversaries; its status as “the symbol of the world’s conscience since World War 2” and “the only liberal, democratic tolerant country in the Middle East;” and the claim that the Palestinians already have a “political homeland” in Jordan.
The arguments against land for peace are illustrated by a variety of persuasive maps and graphics, almost all highlighting Israel’s small size and vulnerability to invasion. One for example superimposes Israel, Gaza and the West Bank on the State of Georgia, leaving a great deal of room to spare. The most unusual of the maps is a tiny plan of the center of Washington, DC, centered on the Mall and Pennsylvania Avenue, bearing the caption “Could the President of the U.S.A. accept a common border with the U.S.S.R. at “K” St. Washington D.C[.] as Israel is being expected to accept in Jerusalem?”
The broadside is signed in print “M. Ben-Horin & Family, P.O.b. 64, Savyon, Israel.” Savyon was founded in the 1950s as a collective for immigrants for South Africa and has evolved into a quietly wealthy suburb of Tel Aviv. Ben-Horin may be the eminent Israeli architect Mordechai Ben-Horin, whose better-known buildings include the Dizengoff Tower and Asia House in Tel Aviv. He was described in a 2009 Haaretz article as “lean[ing] toward the Zionist nationalist right-wing.” The broadside makes no mention whatsoever of the Sinai Peninsula, occupied by Israel since the Six-Day War of 1967. However, Ben-Horin was likely appalled by the 1978 Camp David Accords, orchestrated in party President Carter, which returned the Sinai to Egypt in return for a peace agreement.
Not in OCLC or Persuasive Cartography: The PJ Mode Collection.