Spectacular broadside advert for the Cincinnati Weekly Times

Times Steam Job Office, CINCINNATI WEEKLY TIMES[:] A NATIONAL NEWSPAPER Adapted to the Wants of the People of the United States. Cincinnati: Times Company, [1873].
Lithographic broadside printed in black, blue, gray and red, 30”h x 22”w at sheet edge. With several lines of decorative headline type (various fonts) above and below a large (10 ¾”h x 18”w) wood-engraved illustration featuring added lithographic color. The whole surrounded by an ornamental border with a repeating star motif. Mends (some old, some new) to old fold breaks on verso and some edge wear, but very good or better.

A spectacular and unrecorded four-color broadside issued in 1873 by the Cincinnati Weekly Times, using patriotic imagery to promote its ambitions as “A National Newspaper.” 

The broadside touts the Times as “a national paper adapted to the wants of the people of all the United States.” It emphasizes the point with a variety of patriotic imagery, including the red, white, and blue color scheme; the ornamental border with a repeating star motif; and above all the central image of Washington crossing the Delaware, based on Emanuel Leutze’s iconic 1851 painting (Though in the original the boat and General Washington face left.)

According to the American Antiquarian Society, the Cincinnati Weekly Times ran as a weekly under various titles from 1866 to 1899. It was published by C. W. Starbuck & Co. until his death in 1871, after which it was purchased by the Times Company. It appears that the campaign to establish the Times as a national brand began during Mr. Starbuck’s tenure, perhaps with the issue in 1866 of Our National Chart as a premium for subscribers.

Not in OCLC.