Beatles Map of Liverpool!

Beatles map [:] John Paul George Ringo. Liverpool: City of Liverpool Public Relations Office, [1974.]
Offset printed in green, large map (20 ¾”h x 18”w) and text on a 29 ¾”h x 20”w sheet. Near excellent, with very minor soiling and wear.

An extremely rare poster-size Beatles Map highlighting The Fab Four’s many connections to Liverpool and promoting that city as a tourist destination.

Rendered in the graphic style of the Beatles’ animated film Yellow Submarine, this pictorial map highlights areas of Liverpool where the Fab Four were born, lived, studied and performed. It also features Penny Lane and Strawberry Fields, which inspired the eponymous songs released together as a single in 1966, while the Yellow Submarine seems to float above the Mersey River. Below the map detailed notes instruct visitors how to follow “The Beatles Trail” by bus or on foot.

The Beatles Map was produced in 1974, in the hope of promoting tourism at a time when Liverpool was suffering a steep economic decline. It is almost always encountered in a much smaller format (ca. 12” x 12”), with the title and the heart-shaped “cartouche” altered, sans “Beatles Trail” notes, and folded as an insert into a Beatles-themed souvenir package titled From Liverpool to the World. This poster version appears to be all-but unknown.

Not in Library Hub Discover (formerly COPAC) or OCLC, as of November 2021.