The American football scene in 1939: Albert Richard’s Pigskin Panorama

[F.E. Cheeseman], Pigskin Panorama: ALBERT RICHARD FOOTBALL MAP. Milwaukee, WI: Albert Richard, 1939.
Color halftone, 18 ½”h x 25 ¼”w plus margins. Bit of marginal soiling and edge wear, else excellent.

Pigskin Panorama is an exuberant and decorative Art Deco-style pictorial map of the American football scene in 1939, when the college game was still dominant.

The map uses vignettes of football players in action poses to show the locations of hundreds of collegiate teams around the United States, all color coded by conference. The border is formed by the names of each team set in a football-shaped panel surrounded by the school’s colors.

Albert Richard Co., a Milwaukee-based manufacturer of men’s outerwear, published football maps as promotions for several years in a row. They were touted in newspapers and magazines such as Boys’ Life, whose readers were invited to order a copy gratis.

“It’s entirely new and more colorful than ever before . . . a real Pigskin Panorama! The 1938 Albert Richard Football Map shows locations, official colors and nicknames of 236 leading colleges. Also major “Pro” teams. Identifies conference members and 1938 champions. A real man-size [!!!] (26 x 19 inches) decorative work of art! Lists Albert Richard 1938 All-American Teams and invites you to help pick this year’s outstanding eleven. You’ll want to hang it in your room for all your friends to admire. Be the first of your “gang” to have this handsomely illustrated Football map! Mail coupon below NOW for your FREE copy.


“You’ll prefer ALBERT RICHARD leather coats and mackinaws. They’re the choice of All-Americans.” (Boys’ Life, vol. XXIX, no. 9 (Sept. 1939), p. 41)

Albert Richard issued variants of its Football Maps in 1938, 1939, 1940, and 1941, all drawn by F. E. Cheeseman. During the Second World War the firm issued patriotic maps drawn by Cheeseman, such as the Patriotic Panorama of the United States (1942) and Aviation Cavalcade (1944). The football theme reappeared at least once, in 1950. This was the work of a new artist, G.E. Smith, who eschewed Cheeseman’s bold Art Deco style for a softer look.

Rumsey 8138.