A terrific little political map, issued as a tobacco premium

Rand McNally & Co. / John Finzer & Bros. Louisville, Ky., OLD HONESTY Non-Partisan Political Map SHOWING PRESIDENTIAL VOTE OF 1880 AND OTHER ELECTION STATISTICS / PANORAMA OF THE HISTORY OF THE UNITED STATES FROM Revolutionary Times UPON WHICH THE CHIEF POLITICAL EVENTS ARE RECORDED FOR THE INSTRUCTION AND ENTERTAINMENT OF CHEWERS OF OLD HONESTY PLUG TOBACCO. Chicago, 1884.
Printed in colors on recto and verso, 7 ¾"h x 11 7/8"w at sheet edge
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A wonderful and extremely rare tobacco premium in the form of a thematic political map and related charts.

This piece was produced as a two-sided “premium” to promote Old Honesty Plug Tobacco, a brand produced by the Finzer Brothers of Louisville, Kentucky. Originally folded in eighths brochure-style but now flattened, one side bears the front and rear covers and a variety of statistical tables, including the state-by-state results of the 1876 presidential election, and charts comparing wages and the costs of staple foods in France, Germany, England and the United States. The general thrust of these is that in America wages are higher and the costs of living lower than in Europe, from which the promoters draw the (obvious) inference that “The cheapest and best country to live in is where you can buy OLD HONESTY PLUG TOBACCO.”

The real highlights of this item are on the verso, much of which is occupied by a “political map” of the United States with the states and territories shown in outline. Each state bears a notation indicating the number of its votes in the electoral college and a small table summarizing the popular vote in the 1880 election, won by Republican James Garfield over Democrat Winfield Scott Hancock of Pennsylvania and Greenback Party candidate James Weaver of Iowa (The Greenback Party advocated a paper currency not backed by gold, an inflationary policy intended to foster economic growth and benefit businesses and heavily-indebted farmers in particular.) The western territories not yet assimilated into the Union feature plugs (pun intended) for Old Honesty. In Washington, for example, one learns that Old Honesty “Is a mild and pleasant Chew. We guarantee absolute purity.”

Surmounting the map is a fascinating “Panorama of the History of the United States,” which charts the evolution and interrelationships of American political parties since independence. The parties are portrayed them as rivers and streams flowing in to and out of one another, with for example the Democratic Party giving birth to the Whig Party during Jackson’s presidency.

The map was distributed by the firm of John Finzer & Bros. of Louisville, Kentucky. The Finzer brothers were Swiss émigrés who in 1866 established the Five Brothers Tobacco Works, which became the leading tobacco factory in Louisville and one of the largest in the country.

References
Not in OCLC. For background on the Finzers see Young Ewing Allison, The City of Louisville and a Glimpse of Kentucky, p. 138.

Condition

Old folds flattened, with some very minor chips and separations