A marvelous advertising poster for a carriage manufacturer

Davis, Gould & Co., DAVIS, GOULD & CO. CARRIAGES / WHOLESALE MANUFACTURERS / CINCINNATI. O. U.S.A. Cincinnati, OH, ca. 1877-84 .
Two-stone lithograph, 33 ¾"h x 21 ¾"w plus title and margins
Sold

A very large, attractive and rare broadside advertising the products of Cincinnati, Ohio carriage manufacturer Gould, Davis & Co.

The broadside features images of 21 carriages, surmounted by a view of the Davis, Gould factory and an elaborate title with ornate text and foliate decoration. The pleasing use of color, the arrangement of the carriages, and the variety of typefaces make this a most attractive production. Printed on thin paper, it is a remarkable surival in such fine condition.

The firm of Davis, Gould & Co. manufactured buggies in Cincinnati from 1877 to 1884. In that year the Davis-Gould partnership terminated, though the firm continued in operation as Hiram W. Davis & Co. Davis, Gould’s products had national reach; for example, an advertisment in the February 15, 1883 Los Angeles Herald announced that:

“Mr. Louis Rooder has just received a car load of the Davis Gould & Co.’s, Cincinnati, Ohio, Company’s carriages, top and open buggies, phaedons of all kinds, buckboards, and three varieties of spring wagons. This is one of the finest assortments ever brought to Southern California.”

The broadside is extremely rare, and we locate no examples in institutional collections. The Jay Last Collection at the Huntington holds a rather similar image, printed in Cinncinati by C.N. Morris and featuring 22 carriages.

References
Not in OCLC

Condition

Old folds, with some mends and reinforcements on verso, primarily confined to margins